IDentify™ has been developed by Impello as a unique and interactive way to engage our clients in the creative concept development process.
After more than a decade in the business of design, we have observed common answers that regularly arise during a traditional creative brief. This makes it difficult initially understand and develop a compelling narrative or concept for each brand we work on.
IDentify is designed to shake loose the standard answers, and provoke meaningful and authentic discussion from you and your project team. The end result of the process is a shared understanding of the core personality traits, aspirations, and values which inform each creative decision we make on all future projects.
Get your brand off on the right foot, by starting with IDentify.